I think that *frictionless* discoverability is the problem. It's one thing to be able to discover, hey there's a tavern across town that has cool people talking about interesting things maybe.

But social media discoverability means you learn about the tavern and all the people inside it, and the contents of all of their conversations going backwards to infinity, and there's no goddamned limit. Discoverability results in Seeing God, and it's just not conducive to how we relate as humans.

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Real social structures have some cost to discoverability, with increasing layers of cost/friction for each additional attempt to uncover more information. This friction is beneficial—it dramatically cuts down on casual busybodies, griefers, and nosepokery.

But online spaces are built by techno-utopians who think there's no such thing as too much of a good thing and continually push their platforms to uncanny levels of compulsory discoverability. All the negative consequences be damned.

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